The Flavor Apprentice (TFA) is a leading producer of water-soluble flavourings.
Rice Crunchies delivers a classic breakfast-cereal vibe: puffed rice, toasted grain and a soft sweet, milky backdrop that builds cereal milk, cookie crumbs and crusts in dessert mixes. Use: Concentrate that must be diluted. TFA flavours are water-soluble and PG-carried; some may contain traces of ethanol. Note: We purchase in bulk and re-bottle into smaller sizes (not the original packaging).
Tips & accessories
Contents
- 1 × TFA Rice Crunchies concentrate (20 ml / 50 ml / 100 ml)
Features
- Type: Food-grade flavour concentrate (water-soluble)
- Carrier: Propylene Glycol (PG)
- Profile: puffed rice, toasted grain, light sweet milk/cookie
- Role: cereal/cookie base, “cereal milk” or crumb accent
- Packaging: Re-bottled by us (not original)
- Origin: USA
Tasting notes
- Top: lightly toasted cereal and crisp biscuit
- Middle: puffed rice with a brown-sugar nuance
- Base: soft dairy/vanilla and dry crumb
Tips for this flavour
- Dosing start: 2–4% standalone; 0.5–2.5% as an accent. High % can taste papery.
- Extra crunch: 0.1–0.3% Acetyl Pyrazine for biscuit/cereal edges (use sparingly).
- Cereal milk: layer with Sweet Cream, Vanilla Swirl and 0.25–0.5% marshmallow.
- Bakery builds: pair with Graham Cracker/Pie Crust plus butterscotch/caramel.
- Fruits & berries: strawberry, blueberry, banana or lemon/lime for breakfast-bowl vibes.
- Chocolate/s’mores: add Cocoa Rounds/chocolate and Marshmallow.
- Steeping: 7–14 days—grain/crumb smooths and binds with creams.
Ingredients
Flavouring substances, Propylene Glycol (PG). May contain traces of ethanol/water.
Allergy & warnings
- Contains PG—do not use undiluted.
- Overuse may read papery or “popcorn”-like—stay within the suggested range.
- Store cool/dark and tightly closed. Keep away from children and pets.
Mixing ratios (starting points)
- E-liquid single: 2–5%
- As an accent: 0.5–2.5%
- Culinary/drinks: 0.05–0.3% — adjust to taste
FAQ
Does it taste like cereal milk?
Yes—build with creams/vanilla and a touch of marshmallow for a creamy milk note.
How do I get more crunch?
Add 0.1–0.3% Acetyl Pyrazine and/or a pinch of Graham Cracker.
Why does it taste papery?
Usually overdosed—lower %, round with cream/vanilla and allow a short steep.
Does it pair well with fruits?
Excellent with strawberry, blueberry, banana and citrus for cereal profiles.
PG-carried and must be diluted?
Yes—water-soluble, PG-carried concentrate to be diluted in base.
Manufacturer info?
The Flavor Apprentice – official website


